This month we’re featuring tools for creating online wish lists and interactive data visualizations.
As always, our featured tools will cover a broad range of uses - from managing social media campaigns to collecting online donations. Many were not developed exclusively for nonprofits, but all will be selected based on their usefulness, ease of use, and cost (most, if not all will have a free version).
GiFTgive – FUNDRAISE WITH ONLINE WISH LISTS
Overview: GiFTgive lets organizations make custom online wish lists (through Amazon.com) which can then be shared with donors. Unlike a traditional gift registry, the feature-rich platform allows organizations to customize the look and feel of the wish list page as well as the donor thank you message. The platform also lets donors make partial donations towards more expensive items. The obvious benefits for donors are the opportunities to make non-cash contributions and to see the direct impact of contributions. For nonprofits, using GiFTgive can be an easy way to solicit contributions for goods/equipment that may not be a budget priority or that are not costly enough to require a dedicated fundraising campaign.Cost: Pricing plans range from a 4.9% transaction fee to a fixed $49 monthly or $495 annual fee
Potential Uses: Holiday season wish lists, office relocation/renovation wish lists, program equipment wish lists
TABLEAU PUBLIC – EASILY CREATE DATA VISUALIZATIONS
Overview: Tableau Public is a free application for creating interactive data visualizations that can be shared and embedded online. Unlike many data visualization tools, it requires no programming or graphic design skills. Users can import data from Excel/Access and then use a simple drag and drop process to create and customize interactive charts. Charts (or groups of charts in a dashboard format) can be shared online and embedded in webpages. Tableau Public is a particularly powerful tool for nonprofits given its ease of use and ability to visually communicate complex data sets. Not only can a nonprofits leverage data collected from its services/programs, but it can also take advantage of publicly available data sets (examples using government/public data).
Cost: Pricing plans include a free application as well as personal and professional versions that range up to $1,999Potential Uses: Issue advocacy/education, program metrics/evaluation, financial transparency
- Jeffrey Ader, YNPN Atlanta Marketing Committee Member
This month we’re featuring tools for developing Facebook pages and performance tracking. As always, our featured tools will cover a broad range of uses - from managing social media campaigns to collecting online donations. Many were not developed exclusively for nonprofits, but all are selected based on their usefulness, ease of use and cost (most, if not all, will have a free version...).
ShortStack – Add functionality to Facebook page tabs
Overview: ShortStack is a tool for creating custom Facebook apps on fan pages. The tool makes the design/development process significantly easier using templates and widgets, many of which integrate directly with a wide variety of other web services (e.g., YouTube, Twitter, MailChimp, FourSquare). Many nonprofits are using Facebook pages as their primary website because of the ease of updating/managing, as well as the high traffic levels. ShortStack lets nonprofits take full advantage of this web presence to engage fans, advocates, volunteers and donors. While most of the service is fairly intuitive, it will likely still require some development experience to create/customize each Facebook application. Even if your organization lacks these skills, it is still good to know of this tool as projects can be easily sourced to any web developer. ShortStack also has a tremendous amount of support resources, including videos that will walk you through every step (e.g., Create a Refer-A-Friend app). The best way to understand the potential of this tool is to check out the Example page and/or simply sign up for a free account to get first-hand experience using it.Cost: Basic plan (allowing up to 2,000 Facebook fans) is free, and advanced plans begin at $30 per month.
Potential Uses: Facebook contests, sweepstakes, e-mail sign up, online voting, online “friendraisers”
IRUNURUN – Help individuals and organizations achieve real goals
Overview: IRUNURUN is a performance tracking app (web and iPhone) designed to help individuals/organizations achieve their goals through simple effective actions. It’s a VERY cool tool with MANY applications, including several very interesting uses in the nonprofit sector. It is essential that an organization’s goals or mission be broken down into simple actions that an individual can do. The IRUNURUN app lets users define these weekly actions, assign weights and frequencies, and then easily update his or her progress along the way. Individuals can then track their weekly score (out of 100 points) on a simple dashboard as well as follow the progress of other individuals. When an organization asks for support, they want people to do something very specific. That action might be to call a politician, e-mail friends or family, eat one more serving of vegetables every day, or share an announcement on Facebook. Organizations must equip supporters with tools (like IRUNURUN) to empower them to actually make a difference.
Cost: Basic (though fairly robust) plan is free, and advanced plans start at $4.99 per month.
Potential Uses: Supporter/staff challenges, advocacy weeks/months, grassroots mobilization- Jeffrey Ader, YNPN Atlanta Marketing Committee Member