This month we’re featuring tools for group-fundraising and link tracking.
As always, our featured tools will cover a broad range of uses - from managing social media campaigns to collecting online donations. Many were not developed exclusively for nonprofits, but all will be selected based on their usefulness, ease of use, and cost (most, if not all will have a free version...).
Crowdtilt – Fundraise with group-funding campaigns
Overview: Crowdtilt is a group-funding tool that can be used to raise money for a specific objective. Crowdtilt’s platform lets supporters contribute money, however, the funds are only released if the campaign reaches its fundraising goal. This model particularly useful for nonprofits because it reduces the risk for fundraisers AND potential funders. The platform also streamlines the process of organizing/promoting fundraising campaigns as well as the donation processing.
Cost: Crowdtilt receives a 2.5% processing fee for successful nonprofit campaignsPotential Uses: One-time fundraisers (e.g., an emergency relief fund, scholarship), small capital projects, investments in new equipment, events/ticket-sales
bitly – Easily save, share, and TRACK links
Overview: bitly is a web-tool used for shortening, sharing, and best of all - tracking links. Users can save links (“bitmarks”) through a variety of ways including the bit.ly website, mobile devices, and browser bookmarklets/extensions (ex. Chrome extension). While there are many saving/shortening tools available (e.g., Delicious, Tinyurl), bitly has additional link tracking features. Once a bitmark is created, users can easily view real-time analytics (example), regardless of whose content it is or where the content is shared (e.g., email, social media, website). Whether it’s your organization’s annual report or a YouTube video that a supporter created, you can promote and track your content without digging through analytics reports from multiple sources.Cost: bitly is free
Potential Uses: Links used in social media marketing, email campaigns, and even on your organization’s website
- Jeffrey Ader, YNPN Atlanta Marketing Committee Member