Nonprofit Tools & Technology - December

As we mentioned last month, our featured tools will cover a broad range of uses - from managing social media campaigns to collecting online donations.  Many were not developed exclusively for nonprofits, but all will be selected based on their usefulness, ease of use and cost (most, if not all, will have a free version...).  This month we’re featuring tools for email testing, monitoring website analytics and fundraising....
Litmus
Litmus - Test your HTML e-mails live in virtually every e-mail client
Overview: Litmus is an online tool that lets you test your e-mail campaigns in 30+ e-mail clients and devices.  Many nonprofits rely heavily on HTML e-mail campaigns for fundraising, volunteer engagement and newsletters.  Litmus ensures that the recipients of your e-mails view them exactly how you intended.  Major e-mail marketing services (e.g, MailChimp, Constant Contact, ExacTarget) have come a long way in terms of ensuring end-user e-mail client compatibility, though Litmus does a much more thorough job.  If you are unsure whether this tool would be useful for your HTML e-mails, just test it out for free on the Litmus website.  The monthly cost may seem steep, but you may only need it for several months, and when you consider the implications of a successful (or unsuccessful) marketing campaign, it may be a steal for your nonprofit! Cost: Basic plan begins at $49/month and increases with features up to $299/per month. Potential Uses: One-time use to test HTML templates or ongoing testing for e-mail marketing campaigns.
 
Chartbeat
Chartbeat - Real time web and marketing analytics
Overview: Chartbeat provides you with real-time dashboards for your key website and social media analytics.  The best way to understand Chartbeat is simply to spend a few minutes exploring the demo dashboards.  Using Chartbeat can save any nonprofit, especially those without a dedicated social media manager, a tremendous amount of time tracking and analyzing data from multiple online channels.  Unfortunately many nonprofits spend too little or too much time gathering website and social media data.  Chartbeat helps shift the focus from gathering your data to actually using it to drive tangible decisions. Cost: Base plan is $9.95/month and includes 5 websites and 2 administrator accounts. Potential Uses: Actively monitor and analyze website/social media metrics, screenshots for report deliverables.
 
SupporterWall
SupporterWall - Raise money and showcase your supporters
Overview: SupporterWall is an online crowdfunding tool that lets you showcase donors in an interactive grid.  There are many fundraising and crowdfunding tools available, though few let you showcase donors in anything beyond a simple list.  SupporterWall lets you customize the number, size and funding level of each square as well as the image (e.g., a logo, ribbon) before launching your campaign.  The interactive wall can be easily shared via social media as well as embedded in web pages. Cost: You can either choose an upfront $49 fee or a 6% fee on all funds raised. Potential Uses: Grassroots fundraising for specific projects where visibility is a high priority.
- Jeffrey Ader, YNPN Atlanta Marketing Committee Member
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National Arts Marketing Conference

Published November 29, 2012

A few weeks ago, I attended the National Arts Marketing Project Conference (NAMPC) in Charlotte, North Carolina. I was there representing both the Georgia Symphony (I’m their Director of Community Engagement) and the Georgia Arts Network (I serve on their Board as the Marketing Chair). NAMPC is an annual event organized by Americans for the Arts. I can categorically say that it was the best conference I have ever had the pleasure to attend! I learned SO much, met incredible people, and had a ton of fun to boot!
One thing to note, the typical NAMPC attendees, being marketers, are obsessed with Twitter. To reflect that, I have linked to the Twitter accounts of relevant people and companies here, rather than to their traditional websites. There was a Twitter dashboard in the main room of the conference, which you can see below. They also gave a prize for the funniest tweet and for the person who tweeted the most times, and they have even created a free e-book of the 50 best Tweets from this year's event. (See? Obsessed! But in a good way!)
Photo by George Hendricks.
IMG_9386 Here’s a photo of me asking her what designer she is wearing (I also had a “real” question!). Photo by George Hendricks.
First of all, I highly recommend checking out Nina Simon’s incredible keynote address. You can watch the entire speech and the Q & A here: http://youtu.be/umG_jAr-7VU
It’s really inspiring! Nina runs a museum in California and her blog, Museum 2.0, has begun a revolution in the industry. Her tactics for engaging with the constituency are something which can be applied across many nonprofit disciplines.
At a roundtable discussion led by Adam Rubine of California-based company Paciolan, I discussed leveraging marketing techniques for fundraising. One thing we spoke about was Re-Targeting Ads, which are ads that use cookies to place strategic ads on websites. Say you visit a clothing store’s website and look at a pair of jeans, but don’t purchase them. Re-Targeting allows the store to place ads on major sites like The New York Times, so that the next time you visit the NY Times site, you would be shown an ad for those jeans. Re-Targeting brings in revenues of 14 to 1 versus the amount spent on the ads.
Adam wondered if this technique could be used for fundraising. If someone visits your donation or membership page, couldn’t they be shown an ad exhorting them to donate/join as they visit other sites around the web? It serves as a nudge and a reminder. I thought this idea was fascinating!
Another great session I attended was called Your Brand Age is Showing: Evaluating the Effectiveness of Your Public Identity. The presenters were Ann Aronson of the University of Minnesota, Erin Lauderman from the Weisman Art Museum, and Shelly Regan from Yamamoto. They spoke about the re-branding process for the Museum and about 10 factors in re-branding:
  1. Signs – Need to be clear about the signals you send to the marketplace
  2. Objective – Why does the brand change matter? Where will it lead?
  3. Leadership – The top person at the organization must be leading the charge for re-branding.
  4. Commitment – Be prepared for change and set expectations for the change.
  5. Stakeholders – Get everyone on board; socialize your ideas.
  6. Process – Expect the unexpected throughout.
  7. Resistance – Be prepared for skeptics, both internal and external.
  8. Support – Find partners and allies in the process.
  9. Wholeness – Connection across the organization is critical.
  10. Measurement – Metrics do matter!
This tied in well with the final keynote of the conference from author and marketing guru Rohit Bhargava, who exhorted the crowd to work on humanizing your organization's brand. Here are his top tips!
Tips for Creating a Human Brand:
  1. Tell the Truth – By letting your audience behind the scenes of the organization. Share your "outtakes."
  2. Connect People – Make connections with your influencers.
  3. Offer an Emotional Story – Ex: You can dramatize your backstory.
  4. Live Your Personality – Don’t be shy, and celebrate your quirks!
You can see Rohit's full presentation on the conference website. If you work for an arts or cultural organization, I highly recommend attending the NAMP Conferences in the future. Next year's will take place on November 8-11th in Portland, OR. I will be there! Will you?

--Posted by Rachel Ciprotti, YNPN Professional Member

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YNPN Atlanta Night at the Alliance Theatre

Holidays with The ChalksThe Alliance Theatre is offering a YNPN Atlanta discount for their upcoming show Holidays with The Chalks!  Tuesday, December 4 will be YNPN Atlanta night, and we’re encouraging our members to have fun at this rowdy new show from the Alliance Theatre.  Just go online, call the Woodruff Arts Center Box Office at 404.733.5000, or stop by in person and use promo code CHALKS15 to get 15% off your ticket.
The Hertz Stage will be decidedly transformed into a classic honky tonk for The Chalks, an all-sister Country and Western band permanently down on their luck at the local dive. Never able to live up to their own talent, they travel the country at the mercy of their sister-/wife-swapping manager. Spend an evening with their music, their stories, their really big hair – you might even find yourself a part of the show.
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3 Ways to Strategically Highlight Your Volunteer Experiences

At last night's Strategic Volunteering Networking Hour, we enjoyed a fantastic workshop with Girls Incorporated of Greater Atlanta CEO Heather Rocker.  She shared her ingenious tips for how to take your career to the next level through volunteerism.  Check out this article Heather wrote on the subject for Georgia Tech Alumni Magazine.
Now that you have insight into how to use volunteering to jumpstart your professional development, we'd like to share ideas about how to strategically highlight your experiences to help further your career.
Remember back in high school when your teachers and parents would put the pressure on you to volunteer? Reasons included making sure your resume looked more appealing as a prospective applicant to higher education institutions and helping you gain experience and skills that you may not have learned from school. Volunteering and its personal and community benefits are just as important now as back then, and now as you’re looking to apply for jobs in the real world, it’s never been more vital to continue volunteering and highlighting the skills you’ve gained from those experiences.
The economy and current job market have given us the chance to be creative and resourceful in how we gain relevant professional experience. When we volunteer with an organization, especially if we’ve become long-term volunteers or board members, we gain a host of skills and knowledge that could benefit our career in the nonprofit sector. Here are three ways you can highlight the skills you acquire through volunteering:
• List relevant volunteer experiences on your resume.
Resumes aren’t just for highlighting your previous paid jobs and internships. If you had a significant volunteer experience that’s relevant to the focus area of the organization you’re applying to, or held a volunteer position that utilized the skills outlined in a job posting, put the experience on your resume. Employers will notice the position and be more intrigued by the experiences you’ve been immersed in outside of your typical work life.
• Share a volunteer experiences during a job interview.
On a similar note, be ready to talk about the volunteer experience should an employer ask about it during your job interview. It’s always good to have specific professional experiences and examples in mind when you’re about to go into an interview, so think of some relevant volunteer experiences that you could share with a prospective employer. For example, share what you learned in problem solving and leadership while serving on a local nonprofit board or how you have experience in project management and partnership building as a long-term volunteer leader.
• Highlight your volunteer experiences on LinkedIn.
In the past year, LinkedIn has begun to recognize volunteer skills as relevant work experience on users’ personal profiles, and many recruiters are going onto LinkedIn to headhunt prospective applicants. It’s important that you list your volunteer skills and the causes and organizations you support. LinkedIn is also a great place to have visible recommendations from leaders in the organizations you’ve served with and have others endorse the professional skills you possess.
What are some other ways that you’ve highlighted your volunteer experiences? Please leave a comment to share!
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Nonprofit Tools & Technology - November

We plan to post several online tools each month that we think would be of great use to any nonprofit organization.  These tools will cover a broad range of uses - from managing social media campaigns to collecting online donations.  Many were not developed exclusively for nonprofits, but all will be selected based on their usefulness, ease of use and cost (most, if not all will have a free version...).  We realize there are many tools out there and will do our part to help break through the clutter!
 
Animoto

Animoto - Create stunning videos from your photos, video clips, and music
Overview: Animoto is an easy-to-use video creation tool that brings your content to life.  Just upload all your content, choose a theme and music, select which items you want highlighted, add any text that you want, and let Animoto do the rest!  The best part is that you do not need any software, video editing skills, or a significant amount of time/money.
Cost: Plans range from free (unlimited 30 second videos) to $20 per month for longer/HD movies. Nonprofits can also apply for free upgrades. View all plans and pricing.
Potential Uses:  Video annual reports, marketing/fundraising videos, event recap slideshows
CrowdSPRING
CrowdSPRING - Crowdsource your logo and graphic design
Overview: CrowdSPRING is an online marketplace for design services.
No need to worry if your organization does not have a robust marketing department, marketing budget, or patience to go through lengthy branding exercises.  Once you’ve decided on your project (e.g., logo design, brochure), you post a description of what you want, a prize amount and a deadline.  Most projects receive more than 100 submissions, and you can rate and provide feedback to all of the designers up until your deadline.
Cost: You name the price and can browse around to get an idea of what is reasonable for your project. Most projects have prizes of at least $300.
Potential Uses: Logos, brochures, advertisements, small websites
 
VolunteerSpot
VolunteerSpot - Easily manage volunteer scheduling
Overview: VolunteerSpot is an online tool used to schedule, coordinate and manage volunteers. Features include easy-to-create sign up sheets and calendars as well as messaging and automatic reminders.  VolunteerSpot has also partnered with WePay to allow users to collect donations and payments.  There are a lot of costly and less robust volunteer management tools out there, but VolunteerSpot is a great option in terms of functionality and price.
Cost: The free service is quite robust, but VolunteerSpot does offer paid monthly subscriptions starting at $4.99 that include additional customizable form fields and administrator roles. View all plans and pricing.
Potential Uses: Volunteer recruitment/scheduling, service projects, event shift coordinating, parent teacher conferences, and even charity potluck dinners!
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The Value of Mentorship a resounding success!

This past Monday, YNPN Atlanta hosted The Value of Mentorship – an event that both kicked off this year’s inaugural Mentorship Program and featured guest speaker Patricia M. Falotico, Vice President, Global Sales Center Transformation, IBM.
The evening began with our mentors and mentees meeting and greeting while enjoying refreshments and drinks in the Woodruff Arts Center’s Circle Room. Once all of our guests had arrived, our Board Chair Lindsey Hardegree welcomed the group and offered a quick orientation for the Mentorship Program. All attendees were provided with a program featuring bios for all of our mentors and a copy of “Mentoring Millennials,” an article published by the Harvard Business Review that offers insight into the best ways to deliver beneficial feedback to this growing demographic.
After orientation, our mentors and mentees all took a few minutes to chat and get to know one another. It was so rewarding to see them making that first connection, and it really made me so excited to see how their relationships will grow over the next year!
Special guest Caroline Tanner from the Alliance Theatre next said a few words about an exciting event series the theatre has coming up for young professionals – Play After Work. With happy hour and a show, it would be a great way to spend an evening – or meet up for a little socializing with a mentor!
Our guest speaker Pat Falotico joined the group next to offer advice for how to make the most of a mentoring relationship.
Pat spoke with us about her own experiences as both a mentor and mentee and shared anecdotes about those relationships that thrived – and those that unfortunately did not. She compared the beginning of a mentoring relationship to dating – you’re feeling the other person out to see if he or she is a good fit. That analogy really struck a chord with me. A mentoring relationship is like any relationship – it’s all about how much time and effort you put into it and about how you “click.” It’s also about making sure each person’s goals are clear from the beginning. In her own experience, Pat said that clear expectations were crucially important to making sure a mentoring relationship was a successful one. Her advice to the group was to make sure both mentee and mentor know from the start what they hope to gain from the relationship. Set goals. Come up with a meeting and/or touch base schedule that works best. And if it’s not working out, remember that dating analogy, and play the field a little more!
After her remarks, Pat took questions from the audience and asked the group to share their own experiences as mentors and mentees. A few members of the group shared that their most successful mentoring relationships evolved into friendships, which reinforced Pat’s point that a personal connection can be just as important as a professional one.
We are so thankful to Pat for joining us for the event - and for her candidness and insightful advice. I think all of our attendees left the event with a great set of tools to get them started on the path to a valuable and enjoyable mentoring relationship.
And let’s not forgot about the goodie bags!! Special thanks to the Alliance Theatre, AT&T, the Atlanta Community Food Bank, The Atlanta Women’s Foundation, Habitat for Humanity, Moo.com and Turner Broadcasting for the sweet swag. T-shirts, notepads, and more were included – as well as YNPN Atlanta business card holders! And thanks to the Woodruff for hosting us as well!
We’d also like to thank all everyone who came out to join us for the event. We had a great time, and we hope you did too! We’re really looking forward to this first year of the Mentorship Program and to seeing how our members will grow through taking part in the experience. Congrats to the 2012 class!
Guarav Bhatia Liz Brandt Tiffany Coakley Cindy Evans Annissa D. Floyd Molly Friesenborg Lindsey E. Hardegree Shay Jenkins Amy Kane Lauren Kline Alyssa Lasseter Margo Moskowitz Mahssa Mostajabi Jewel Thompson Daniel Wenger
Check out photos from the event…
If you’d like to learn more about the program, click here for more info. And be sure to join us for our next Networking Hour on Nov. 14, when we’ll hear from Heather Locker about Strategic Volunteering Strategies.
Want to share this post with your network? Below is some quick copy to cut and paste to make it simple:
Check out this recap from YNPN Atlanta’s The Value of Mentorship event – a kick off for the 2012 Mentorship Program featuring guest speaker Patricia M. Falotico. Great advice for building successful business relationships!
- Marci Tate, YNPN Board Member
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Chronicle of Philanthropy survey results are in!

In a recent post, we asked all of you to take a quick survey by The Chronicle of Philanthropy about your early career experiences in the non-profit sector.  The results are in, and they've been published in a series of four feature stories (links below).  The articles offer great insight into the unique challenges facing young professionals in non-profits and offer great statistics about pay, education level and more.
YNPN members accounted for more than 1/2 of the 900+ respondents.  Not only does this raise the profile of YNPN as a critical partner for reaching young people for leaders like The Chronicle, but it also lets you learn more about the experiences of your fellow YNPNers around the county.
If you'd like to subscribe to The Chronicle, you can get a discount as a YNPN member.  If you're not already a member, sign up today!
Article links:
Lead article: Fledgling Nonprofit Workers Bear Financial Burdens
Sidebar: Health-Care Law Helps Young Nonprofit Workers Get Coverage—From Their Parents
An interactive graphic: The Gender Gap in Pay Among Young Nonprofit Workers
And more statistics: Early-Career Nonprofit Employees: a Portrait
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New Member Benefit: Discount on Chronicle of Philanthropy

Great news! YNPN Atlanta has partnered with the Chronicle of Philanthropy to bring our members discounted subscriptions. YNPN Atlanta's Professional Members receive a 20% discount on a print or digital subscription to the Chronicle of Philanthropy!
Once logged in as a Professional Member on our website, visit this link for more information on how to redeem the discount: http://www.ynpnatlanta.org/chronicle-of-philanthropy-discount/
The Chronicle of Philanthropy is the No. 1 news source, in print and online, for nonprofit leaders, fund raisers, grant makers, and other people involved in the philanthropic enterprise. For more than 20 years, The Chronicle has been connecting the nonprofit world with news, jobs, and ideas.
A subscription is a great way to keep up-to-date on the most important news in the nonprofit community. It's critical to be "in the know" when you are young and ambitious! Learn more strategies at YNPN Atlanta's upcoming event on June 19th - 'Staying Updated: How to Keep Tabs on Your Industry.' Reserve your spot today. The event is free for professional members (click here for the Promo Code), and only $8 for the general public. and then Register online; then, join the Facebook event page and invite your friends!
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Early Career Survey for The Chronicle of Philanthropy

What are young people finding these days in the non-profit job market?  Where are they looking, how challenging is their search, and what are their expectations?  If you've been working in the non-profit sector for less than five years and/or finished college less than five years ago, The Chronicle of Philanthropywould like to hear from you about your experiences for a feature story for their July 26 issue.Take the survey here: http://www.surveymonkey.com/s/COPearly-careerOnce the results are in, The Chronicle will share the findings with us, so please take a few minutes to help us learn more about Atlanta's non-profit job market!
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50% Off Books from Wiley and Jossey-Bass

YNPN is partnering with Wiley and Jossey-Bass to offer a 50% off discount to nationwide members for a number of non-profit management publications and resources.
Order before May 31, 2012 and use promo code YNPN5 at checkout on www.wiley.com for 50% off your entire order.
It's a great way to expand your professional library without breaking the bank!
Here are examples of a few available titles that might be of interest:
Forces for Good, Revised and Updated by Leslie Crutchfield and Heather McLeod Grant
What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world.
 
Nonprofit Sustainability by Jeanne Bell, Jan Masaoka, and Steve Zimmerman
“Most nonprofits struggle to find a long-term sustainable business model that will enable them to deliver impact on their mission…This book offers practical, concrete steps you can take to develop your own unique path to sustainability without compromising your mission.” —Heather McLeod Grant, consultant, Monitor Institute, and author, Forces for Good: The Six Practices of High-Impact Nonprofits
Banding Together for a Cause
Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success.
Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.
Nonprofit Management 101 by Darian Rodriguez Hayman
This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization.
The Nonprofit Marketing Guide by Kivi Leroux-Miller
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.
The Networked Nonprofit by Beth Kanter and Allison Fine
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
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