Do you know how to use social media to grow your nonprofit?
According to nonprofits social media marketing data, 98% of all nonprofits are on Facebook, but only 48% of them view the results of social media as valuable. This hints that many nonprofits are unfamiliar with how to use social media marketing to grow their organizations. It also represents an opportunity for those nonprofits who do utilize social media effectively to rise above their competition.
After working with numerous nonprofits and churches at LYFE Marketing, we have developed a definitive strategy that have worked for many nonprofits over the past few years. Here is an exclusive strategy for YNPN nonprofits to implement today:
Develop a concrete plan: Why is your nonprofit on social media? Answer this question before doing anything. Define your main objectives for using for social media and make sure that every post, engagement, follower, etc. is relevant to your main objective. Analyze your audience and understand which social media platforms your target demographic is spending the most time (Facebook, Twitter, Instagram, etc). Once you have pinpointed your target audience on social media, the next step is to grow a strong presence that attracts them to your nonprofit.
Editor's Note: this post has been re-blogged with the author's permission. It was originally posted on the author's blog September 18, 2014.
By Sonya Collins, Atlanta-based independent journalist covering health care, medicine, & biomedical research. Find out more about Sonya.
Yesterday, I read an article that said the most productive workers take breaks often. To be precise, they take a 17-minute break for every 52 minutes worked. I’m a work-from-home freelancer, and I always have at least a half-a-dozen assignments on my plate, and a list of at least that many tasks I must complete for each of them. Without the rhythms of an office, co-workers, and meetings to structure my days, I’m always on the lookout for the latest evidence on how to be more productive.
For health purposes, not so much for productivity, I had tried to adopt the habit of standing up for five minutes every 60-90 minutes. I used StandApp on my iPhone, which sounds an alarm every 60 minutes (or 90 if you choose), then shows you a five-minute exercise video to do during your break. It’s pretty funny because the man and woman who do the exercises are standing in a poorly lit, cramped cubicle in business clothes, and they use their desk or shelf for support during certain exercises. But I got pretty bored, pretty quickly with this routine. I think it was because the breaks were so short that they seemed almost pointless. They didn’t give me time to do anything useful, like cook lunch or clean my bathroom. And at the same time, they seemed to come around too often. I felt like I couldn’t get anything done before the alarm went off. Eventually, I found myself going through one set of the exercises and then leaning over my desk working for the rest of the break till the phone told me I could sit back down again. If the stand-up alarm went off when I was in the middle of something, I wouldn’t press play on the exercise video, and the app would stop running and that would be the end of my healthy desk habits for the day. Finally I quit using the app.Read more
Editor's Note: this post has been re-blogged with the author's permission. Originally created for YNPN Grand Rapids. See the original post here.YNPN Atlanta also recently went through a 22-month process to receive our official nonprofit status, and we are interested in this conversation and believe it is an important one.
By Kevin Lignell, YNPN GR Just as the Young Nonprofit Professionals Network of Grand Rapids completed an arduous, multi-year process to register for 501(c)3 status, the IRS made a decision that should solicit a collective eye-roll from our local board members: it will now be easier - and much less time consuming - to apply for the coveted 501(c)3 status.
According to Time Magazine, 501(c)(3) nonprofits with less than $50,000 annual income need only complete a three-page form online and pay a $400 fee to receive automatic approval from the Tax Exempt and Government Entities Division. Additionally, it will replace 26-page form and non-profit narrative that was reviewed by the division, a process which had created a 66,000 application backlog. The IRS was overwhelmed with applications, and obviously something had to be done.
The process is being stressed as a modernization of current practices, but the reasons for this decision are probably more about relieving some of a the pressure and criticism that stemmed from the Tea-party debacle in 2013. Last year, the IRS was accused of being biased against Tea-party nonprofit organizations that were applying for 501(c)4 status. There was a huge lawsuit and a media backlash, leading to the resignation of ex-IRS commissioner Lois Lerner. The IRS now will put less focus on new nonprofits, and more scrutiny on larger ones with the bigger bankrolls.